How to Create an Advertisement for Mobile Devices

Once you’ve decided that you’re ready to get started with mobile advertising, you first need to define who are you advertising to, and the device that they will be using to see your ad. You will need to set up a different type of campaign for a customer that is using a smartphone (think mini computer like the iPhone or Android), then you would for a customer using a feature (WAP) phone.

So what’s the difference between phones? Though there is no current definition of a smartphone, they are phones with full Internet browser capabilities. On the other hand, a Wireless Application Protocol (WAP) phone can connect to the Internet, but the browser is not as complex, and is geared to fit in the smaller screen of a phone. So what does this mean for you? As I mentioned before, you need to identify who your audience is, and the device they will be using when they see your ad.

A campaign for a smartphone will contain standard size ads, while a WAP campaign will contain mobile ads that are smaller, and will direct users to a mobile website. A mobile website is basically a copy of your current site that has been rewritten in a mobile markup language. There are a variety of mark up languages, and it is important that you know the type you have used when setting up your campaign. You can start here to learn more about developing mobile sites.

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Google page rank calculation formula

It is just numerical ranking value between (0 to 10) which is provided by Google search engine to show the quality of websites. Google Page rank calculation formula is basically calculated only using external links. External links contain two types, they are inbound links and outbound links. While increasing the inbound links our page rank also slightly increase. According to the Page Rank (PR) of the external links. Google page rank calculation calculated by the following formula..


Google Page Rank Formula:
PR(A) = (1 - d) + d * SUM ((PR(I->A)/C(I))



Where:
• PR(A) is the PageRank of your page A.
• d is the damping factor, usually set to 0,85.
• PR(I->A) is the PageRank of page I containing a link to page A.
• C(I) is the number of links off page I.
• PR(I->A)/C(I) is a PR-value page A receives from page I.
• SUM (PR(I->A)/C(I)) is the sum of all PR-values page A receives from pages with links to page A.

Already we discussed above google page rank formula calculation is based on inbound and outbound links. So it is indirectly makes traffic in Search Engines.